3 Best Online Marketing Niche Tips

Written by T. Alan Younker, posted 12 September, 2021

If you’re just getting started and need to choose an online marketing niche, or are looking to add another niche to your growing affiliate marketing business, it’s vital that you make a wise choice.

You already know that the broad goal is to locate a hungry crowd, one that is actively seeking a solution to a problem they have. They need to be actively looking for a remedy, and must be willing to spend their own money to get it.

That’s the definition of an online marketing niche! So let’s analyze the best way for you to find a great one.

First you need to find a broad crowd that has the appropriate frequency of searches. Then you’ll need to narrow it to a sub-niche in which you can quickly become fluent in the needs of that crowd, and the solutions people seek. Then you will be in a position to choose a product and set up a marketing campaign.

If you’re in a hurry, here’s a summary of the 3 Best Online Marketing Niche Tips:

Create a Clever Web Marketing Title – evokes curiosity, grabs attention
Include an Emoji – put one in front of the title
Design the URL of Your Page or Post – so it includes your keywords
Create a Snippet – it summarizes the content
Add New Content Frequently to Improve Your SEO – ideally several times a week
Use the “H” (Heading) Tags Correctly – H1 for the main post title, H2 for sub-titles, etc.
Put an Image Near the Top of the Page – a great graphic for your post
Add More Images – next to the text, to illustrate the content
Include a Table of Contents – what’s in the post, with anchor links to take them there quickly
Include Some External Links – taking the reader away from your site – there’s a reason
Add Several Internal Links – take the reader to your previous posts that are directly relevant
Add a Call to Action – post an offer!
Insert Social Media Share Buttons – tell the reader where to learn more

Now it’s time to get into the details of how these advantages might appeal to you.

3 Best Online Marketing Niche Tips: CONTENTS

1. Consider the Eight Top Niches

The eight top Internet marketing niches are very well established, and make a good starting point in your search.

1. Make Money Online

Affiliate Marketing
Start a Blog
Become a Copywriter
Start a YouTube Channel
Start a Podcast
Start an E-Book Business
Become a Writer
Create an App
Create an Online Course
Create How-To Videos
Do Translation or Proofreading Work
Fill Out Surveys
Become a Freelancer
Build Things & Sell Them
Buy and Sell Domains
Sell New Stuff
Sell Your Photography
Teach a Foreign Language
Tutor Someone
Become a Virtual Assistant

Personal Development

Negotiation Skills
Writing Skills
Grammar & Punctuation
Public Speaking
Learning a New Language

Health

Overcome Diseases or Injuries
Optimize the Immune System
Reduce Stress

Finance and Investing

Stock Market
Option Trading
Cryptocurrencies
Bonds
IRA’s

Fitness and Weight Loss

Weight Loss
Diets
Exercise Programs
Weight Loss Coaching
Weight Loss Food Services

Beauty

Skin Care
Skin Care Services
Makeup Products
Makeup How-To’s
Fashion Trends

Dating and Relationships

Online Dating
Modern Dating
Long-Term Relationships
Being Single

Pets

Pet Products
Pet Training
Pet Health
Pet Food
Pet Trends

2. Evaluate These Four Criteria For a Niche You Are Considering:

Is there Profit Here?

Check around to see if people are advertising to the niche that you are considering
Is there a magazine for this niche? If not, then it probably won’t work
Is there an abundance of products for sale?
Are there well-known brands, or experts whom people recognize?

Have You Bought Products in This Niche?

You need to be a user of this type of product, so that you have insight into it
You need to be familiar with what is available
You need to know the user’s experience of buying in the niche
You need to know what people look for, what they dislike

Do you have a Sincere Interest in the Niche?

Being passionate about it is desirable, but not essential
If you’re just in it for the money, people will be able to detect that
If you’re not genuinely interested, you’ll have less enthusiasm for promoting it
You need to be so interested that you look to educate yourself about it

Do You Have Knowledge About it?

You must be a student of the niche
You must desire to become more skilled in it as time goes by
As you gain more knowledge, you’ll increase your income potential

3. What if I Don’t Like Any of Those Eight Niches?

Fair enough, if you want to pursue another field entirely, that’s not out of the question. But you need to do your homework to find out if there’s really a market for what you have in mind.

There’s a popular phrase “turn your passion into a profit”, as if anything you are passionate about will probably work out as a business. Unfortunately, that’s not the way the real world works.

If only a microscopic sliver of the market shares your passion, you’ll be wasting a lot of time and money trying to locate those lonely individuals in order to get them interested in the product or service that really gets your motor churning.

You really need to find something that’s in a reasonably strong market, and one in which you have at least a strong interest. You want a business that you’ll enjoy creating content around. There are five online resources that will allow you to evaluate any niche that you are considering.

In all of these resources, keep in mind that we are looking for phrases which imply that the searcher is looking to take action, not just be entertained or satisfy a curiosity. For example, a search for the phrase “what is a bookshelf speaker” indicates a curiosity, but the phrase “best bookshelf speaker under $500” shows an intent to take action.

1. Amazon

Look for reviews of books on the subject of your possible niche. If there aren’t many, that’s a clue that it’s not a hot market!

Look for books with a lot of reviews, look them over for clues. Check the five star reviews to see the phrases people use to describe their reasoning for liking the book. You’ll want to know what people look for and appreciate in the niche. This is a great way to get into people’s thinking patterns if you decide this is a profitable niche.

Also look for 1-star reviews, to see people’s complaints. These can give you useful material to use in creating your “lead magnet”, what freebie you’ll use to get people to give you their email address.

2. Forums

Are there forums with oodles of people who are interested in the niche you are considering? If so, it might be a good one. Spend a little time exploring them, to find out what people are talking about, what they love about the niche, what they hate, what drives them crazy.

3. Facebook Groups

Like with the forums suggestion above, locate Facebook groups that are populated with people who are deeply involved in the niche you are considering. Spend maybe 10 minutes and quickly discover what they think about, what they look for, what they like and dislike, etc. It’s a great resource for exploring a possible market for you.

4. Google Search

To explore a possible niche, and dig up a potential sub-niche in which you could build a business and eventually become an expert, start with a simple search on https://www.google.com/. Open a text file, to record any keyword phrases that look like they have good potential.

Google has accumulated such a treasure trove of information, not just about keywords but about semantic search (trying to gauge the intent behind the search) that you can glean a lot of keyword data even without using a specialized keyword research tool.

As an example of how this works, I chose “prepper supplies” to look into. It’s a very popular subject, with people wanting to get prepared in case of some sort of disaster. Here’s a screen shot of my results:

Pay close attention to the “People Also Ask” section, which appears a little way down the page from the search bar (I scrolled down before doing the screen capture). It gives you more results to consider.

In this case the last entry, “What medical supplies should a prepper have?” shows an intent to buy something. I typed that result into the search bar to dig deeper, and here is my result:

Once you find an interesting keyword phrase, review the search results to see if any of the entries are using this exact phrase, especially if a least part of the phrase shows up in the URLs in the list. If not, you just might have found a phrase that you could target, and possibly get onto the first page of results for.